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The Art of the Long View Art of the Long View

Author:

Peter Schwartz
Format: Soft Cover
Length: 272 pages
Publisher: Currency Doubleday
ISBN: 0385267320
Copyright: 1991, 1996

In The Art of the Long View, Schwartz outlines the “scenario” approach to creating a strategic vision. He describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world’s leading institutions and companies, including the White House, BellSouth, PG&E, and the International Stock Exchange. Schwartz’ previous publications include Seven Tomorrows, a book on global scenarios jointly authored with Paul Hawken and Jay Ogilvy.

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