Despite ongoing negotiations, consensus has not yet been reached on what action will be taken to combat global warming. A number of companies have looked beyond the current stalemate to see the prospect of reducing greenhouse gas emissions not as a roadblock to growth and innovation but as a unique opportunity to increase profits and productivity. These "cool" companies understand the strategic importance of reducing heat-trapping emissions and have worked to cut their emissions by fifty percent or more. In the process, they have not only reduced their energy bill, but have increased their productivity, sometimes dramatically.
In Cool Companies, energy expert Joseph Romm describes the experiences of these remarkable firms, as he presents more than fifty case studies in which bottom line improvements have been achieved by improving processes, increasing energy efficiency, and adopting new technologies. Romm places efforts to reduce emissions in the context of proven corporate strategies, showing managers how they can build or retrofit their operations with the latest technologies to reduce emissions and achieve quick returns on the investment. Case studies explain:
In profiling successful companies such as DuPont, 3M, Compaq, Xerox, Toyota, Verifone, Perkin-Elmer, and Centerplex, among many others, Cool Companies turns on its head the notion that the effort to combat global warming will come with massive costs to the industrial sector. It is a unique and essential business book for anyone concerned with increasing profits and productivity while reducing greenhouse gas emissions.
“Increasing energy efficiency
is a critical component of achieving a sustainable economy, and Cool
Companies is a seminal contribution to our understanding of how this
may be done in an economically and environmentally preferable manner.”
“A fabulous book, a
goldmine of successful projects with the environment as the major driver.
Joseph Romm is at last a writer who can rouse the market economists
to embrace global warming issues.”
“To read Cool Companies
is to take an enchanting walk through the encyclopedic mind of Joe Romm and to share firsthand the fruits of his years of up-close participation
in a revolution in the making. The revolution is, of course, the next
industrial revolution, which will undoubtedly accelerate toward a better
tomorrow for Earth because of Joe’s landmark work.”
About the Author
Joseph Romm is executive director of the Center for Energy and Climate Solutions, a nonprofit consulting firm. He served as Assistant Secretary of the U.S. Department of Energy, where he directed the Office of Energy Efficiency and Renewable Energy. Among his books are Lean and Clean Management (Kodansha, 1994) and The Once and Future Superpower (Morrow, 1992).
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