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Our consumption patterns are
threatening to outstrip Earth's ability to support humanity and other
species. A sustainable future will require sweeping changes in public
behavior. While conventional marketing can help create public awareness,
social marketing identifies and overcomes barriers to long-lasting behavior
change. This ground-breaking book is the primary resource for the emerging
new field of community-based social marketing, and an invaluable guide
for anyone involved in designing public education programs with the
goal of promoting sustainable behavior, from recycling and energy efficiency
to alternative transportation.
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Purchase Fostering
Sustainable Behavior 
