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In The Art of the Long View, Schwartz outlines the “scenario” approach to creating a strategic vision. He describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world’s leading institutions and companies, including the White House, BellSouth, PG&E, and the International Stock Exchange. Schwartz’ previous publications include Seven Tomorrows, a book on global scenarios jointly authored with Paul Hawken and Jay Ogilvy. Original (Pre-Discount)
Price: $17.95
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