Marketing & Distribution Books
Film & Video Marketing. By Michael Wiese. Comprehensive insider's guide to marketing both film and video. From project inception through to the final sale, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics covered: Developing hit ideas, market research, marketing and promotion, packaging and key art, publicity and advertising, and more. More...
Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents. By Robert Marich. Filled with strategies that Hollywood professionals would prefer not to share, this is an indispensable book for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes as well as an insight into the complicated movie marketing process. More...
Dictionary of Film Finance and Distribution: A Guide for Independent Filmmakers. By John W. Cones. Cones, a Los Angeles-based film and entertainment attorney and advocate for independent filmmakers, wrote this book "...to help level the playing field a bit when it comes to negotiating financing and distribution of films." The information should prove valuable to a wide range of people seeking to independently produce a film, including attorneys, distributors, executive producers, producers, associate producers, studio executives, screen writers, directors, exhibitors, broker/dealers, money finders, accountants, auditors, investors, profit participants, federal and state government officials, and film students. More...
The Feature Film Distribution Deal: A Critical Analysis of the Single Most Important Film Industry Agreement. By John W. Cones. Cones provides a critical, detailed look at major motion picture film distribution. He covers gross receipts exclusions, distributor fees, and distribution expenses. He also investigates the various forms of interest, issues of production costs, matters of creative control, and general contractual provisions. The book includes an extensive checklist for negotiating any feature film distribution deal. More...
Film Finance & Distribution: A Dictionary of Terms. By John W. Cones. Defines legal, financial, and distribution terms for to help novice filmmakers obtain financing and distribution. The books is not just a list of terms but also provides commentary on a broad spectrum of film industry practices and procedures. More...
Swimming Upstream: A Lifesaving Guide to Short Film Distribution. By Sharon Badal. Whether your short film is meant to be a calling card, a segue to a feature film, or you just want to recoup some of the costs, this book describes the potential paths for distribution. Written by the short film programmer of the Tribeca Film Festival and featuring contributions from top film festival directors, as well as studio, marketing, and technology executives, this book shows you what's important to the decision makers and gatekeepers. More...