This page displays a collection of environmental and sustainability (green) online videos about communication. Video topics include all kinds of media, communication and persuasion strategies, procedures, techniques, and forms of dissemination.
There are two significant aspects of environmental communication. One involves how we communicate on environmental issues themselves and the ability to reach audiences. The other deals with the environmental impacts of our communication methods. Expanding the opportunities for and training of environmental journalists is critical to improving and increasing the informed reportage of environmental subjects and educating people on critical sustainability issues. Environmental costs and considerations will in turn play a growing role in choosing the methods used to communicate on all green-related topics and will affect advertisers, journalists, bloggers, photographers, videographers, promoters, and publishers.
The Future of Science & Environmental Journalism. Discussion including journalists Seth Borenstein, Geoffrey Dabelko, Peter Dykstra, Jan Schaffer, and Elizabeth Shogren. The panel talks about cuts in science and environmental reporting by traditional news media outlets. They observe that local and niche journalists are working to fill the vacuum by building new business models online. About 117 minutes. Play Video >>
Citizen Journalists Can Save Environment. Jeff Goodell, a Rolling Stone contributor and author of Big Coal, explains how it might be citizen journalists rather than mainstream media who save the planet. About 10 minutes. Play Video >>
Communication To Inspire Sustainability. Excerpts from speeches by John Marshall Roberts. Roberts discusses innovative communication techniques and how they can be used to support the leadership we need for change on critical sustainability issues. He defines sustainability and discusses how to connect with the audience to shift thinking and action. About 6 minutes. Play Video >>
Social Media Success In 5 Simple Steps. Presentation excerpts by John Marshall Roberts. Partly serious and partly poking fun at the growing number of social marketing tools and the time it takes to promote your organization or business online. The segment mentions Google, Twitter, Facebook, YouTube, Blogger, Wikipedia, LinkedIn, Flickr, Technorati, Digg, StumbleUpon, Slashdot and many more! About 3 minutes. Play Video >>
Marketing Green To Women. Presentation excerpts by Diane MacEachern. MacEachern discusses engaging women in environmentally friendly and sustainable living and shopping. She reviews statistics showing the large retail purchasing power that women have and ties it in to the green marketplace. She provides examples of green companies and products that are getting the marketing right. About 9 minutes. Play Video >>
Advertising Age: Toxic Pixels & 'Tree Washing' Ad Tactics. Presentation excerpts by Don Carli. Carli quantifies how the carbon footprint of electric-powered digital media is nearly as large and environmentally onerous as that of the notorious paper-making industry. About 5 minutes. Play Video >>
Advertising Age: What Is Your Online Carbon Footprint? Presentation excerpts by Don Carli. Discusses the carbon footprint of a banner on a website or the website itself. New tools can calculate the amount of CO2 generated, and that data can have many implications. About 3 minutes. Play Video >>
The Achuar: Green Inspiration From The Amazon. Presentation excerpts by Larry Lansburgh. Lansburgh, an award-winning documentary filmmaker, introduces you to his presentation on the "Dream People of the Amazon." It is about how a small group of indigenous people, the Achuar of the Ecuadorian Amazon, came up against the money and power of multinational oil companies and won. About 5 minutes. Play Video >>
You Can Make A Difference: Profile & Speaking Sampler. Excerpts from speeches by Rob Caughlan. Profiles Caughlan, with historical background and speech excerpts of him inspiring individuals to make a difference. Caughlan's speeches and lectures are based upon years of experience as an environmental activist and a communications professional, both rallying citizens to action and advising in the halls of power. About 7 minutes. Play Video >>
SeaChange: Reversing The Tide. Excerpts from a program by Roger Payne & Lisa Harrow. Payne & Harrow combine the knowledge of science and the wisdom of poetry to produce a compelling performance. In "SeaChange," they portray humankind as an integral part of Earth's complex web of life, and they argue that our survival requires that we attend not just to our own wellbeing but also to the wellbeing of all life. About 5 minutes. Play Video >>